Boutique Reset & Reflow
A focused edit of floor flow, merchandise density, fixtures, color stories, and focal moments—using the inventory and environment you already have.
About
About Me / Design Philosophy
Where brand, space, and story come together.
I am an experienced Visual Merchandiser specializing in premium retail environments, with a proven track record of driving visual strategy across free-standing boutiques and exclusive locations within high-end luxury hotels.
I am dedicated to translating brand identity into inviting, immersive physical environments. With a keen eye for premium styling, architectural balance, and the behavior of luxury consumers, I craft retail spaces that elevate the guest experience and build lasting brand loyalty.
My experience centers on curating intentional product presentations and executing flawless floor layouts that make the everyday retail environment feel elevated and effortless.
“Luxury isn’t just seen; it is felt the moment a guest steps into a space.”
My approach centers on intentionality—using light, negative space, and meticulous styling to guide a guest seamlessly through the space. For me, visual merchandising is the art of creative curation, where every fixture, texture, and product placement works together to seamlessly blend a brand’s identity with its architectural surroundings.
Shop Remodels
Malibu · May 2026
New Store Opening · May 2026
Malibu
The Shop by WHEAT
Project Focus
A brand-new retail location designed from the ground up. Contributed to the store’s visual concept by helping determine the layout, selecting display finishes and color palettes—including jewelry busts and wall colors—and executing the final merchandising to create a cohesive brand experience.
Before & After
Malibu · The Shop by WHEAT
New Store Opening
From an empty floor to a complete retail story.
Before
After
Shop Remodels
Casa del Mar · February 2025
Remodel · February 2025
Casa del Mar
The Shop by WHEAT
Project Focus
A complete structural and visual upgrade to refresh the store environment. By modernizing the layout, introducing a fresh aesthetic, and optimizing product placement, the space was transformed into a clean, elevated boutique that maximizes visual impact.
Before & After
Hotel Casa del Mar
Boutique Transformation
From an empty floor to a complete retail story.
Before
After
Shop Remodels
Martha’s Vineyard, MA · July 2023
Store Opening · July 2023
Martha’s Vineyard, MA
The Shop by WHEAT
Project Focus
Supported the successful opening of the Martha’s Vineyard location by assisting with inventory processing, product organization, and visual merchandising execution. Contributed to the store launch by merchandising seasonal collections and preparing the sales floor for opening, creating a cohesive, brand-aligned environment that delivered an elevated guest experience. Following the store opening, I trained newly hired team members on visual merchandising standards and best practices to ensure consistent execution and brand presentation.
Shop Remodels
The Ritz-Carlton Maui, Kapalua · November 2022
Store Opening · November 2022
The Ritz-Carlton Maui, Kapalua
The Shop by WHEAT
Project Focus
Collaborated on the opening of the luxury retail shop at The Ritz-Carlton Kapalua, with primary responsibility for visual merchandising. Curated product placement, styled merchandise displays, and organized inventory to create a cohesive retail environment that reflected the resort’s luxury aesthetic.
Shop Remodels · Selected Merchandising
The Ritz-Carlton Maui, Kapalua
Store Opening · November 2022
The Ritz-Carlton Maui, Kapalua
The Shop by WHEAT
Frequent Store Visits
Anguilla
Frequent Store Visits
Anguilla
Frequent Store Visits
Nantucket
Frequent Store Visits
Nantucket
Consulting
Napa, CA · Fall 2024
Consulting Property · Fall 2024
Napa, CA
Solage · Auberge Collection Resorts
Project Focus
Acted as a creative consultant to completely reimagine the boutique’s layout and merchandise presentation. The focus was on clearing visual noise, modernizing product placements, and elevating the overall aesthetic to meet five-star resort expectations.
Consulting / Before & After
Napa, CA
Visual Transformation
A clearer floor.
A stronger retail story.
Consulting
Nantucket · Spring 2026
Consulting Properties · Spring 2026
Nantucket
Collaborated on the merchandising and setup of three residential properties in Nantucket, integrating product throughout each space to create thoughtfully curated and visually cohesive displays. Styled and arranged merchandise and accessories to complement each property’s aesthetic while creating an elevated and inviting shopping experience.
Before
After
Consulting
Harvard The Coop · Spring 2026
Consulting Property · Spring 2026
Harvard The Coop
Before
After
Assisted with the complete setup of a consulting property at Harvard, from initial space planning and product placement through final styling. Helped organize fixtures, furnishings, displays, and visual elements to create a cohesive and elevated environment while ensuring the space was fully prepared for presentation.
15+Years in fashion
BAFashion Merchandising
Los AngelesBased · Available to travel
Career Opportunities
Looking for a visual merchandising expert?
Emily is available for select visual merchandising roles and premium retail opportunities. Boutique owners seeking consulting support can continue below.
Boutique & Resort Retail Consulting
Let’s create a store that feels as considered as the product inside it.
Whether you are opening, resetting, or ready for a clearer point of view, Emily transforms what you already have into an elevated, intuitive, and highly shoppable experience.
Every recommendation is grounded in guest behavior, brand expression, architectural balance, and the realities of the sales floor—so the space works beautifully and works harder for the business.
Tell Emily about your storeFor independent boutiques, hotels, resorts, wellness destinations, and premium retail spaces.
Consulting Services
Built Around Your Space
What Emily Brings
A merchant’s instinct.An editor’s restraint.A space with a clear point of view.
Seasonal Merchandising
New-delivery placement, product adjacencies, feature tables, windows, and visual stories that make each season feel fresh, cohesive, and easy to shop.
Full Store Transformation
Creative direction from initial concept and spatial planning through fixture placement, product installation, styling, and final floor readiness.
Virtual Visual Direction
A remote visual audit with prioritized recommendations for flow, presentation, storytelling, and implementation—ideal for teams who need expert direction.
The Visual Standard
Strategy in Every Detail
What Strong Merchandising Does
Guests should know where to look, what to touch, and why to stay.
Clarifies the floor
Intentional sightlines and product groupings make the space easier to understand and more natural to explore.
Makes the brand tangible
Color, texture, fixtures, and negative space turn an assortment into a recognizable physical point of view.
Creates discovery
Thoughtful adjacencies connect categories, invite interaction, and help guests see more possibilities in every visit.
The Process
Clear From the Start
How We Begin
You bring the space. Emily brings the visual direction.
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01
Share the store
Send photos, dimensions, goals, timing, and what currently feels unresolved. Perfect plans are not required.
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02
Define the opportunity
Emily identifies the highest-impact changes and recommends the right level of remote or on-site support.
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03
Transform with intention
The plan becomes an edited, elevated environment your team can maintain and your customer can feel.
Start a Project
Tell Emily what you have—and what you want the space to become.
You do not need to know the solution yet. Share the store, the challenge, and the feeling you want guests to leave with. Emily will respond with thoughtful next steps.
Remote & on-site
Los Angeles · Available to travel